Belu

Belu
Impact
Report 2016

Celebrating 5 years of our WaterAid partnership.

MADE WITH MINERAL WATER AND ETHICS.

This year’s impact report marks five years of the Belu partnership with WaterAid.

As an ethical business and a pioneering social enterprise, we champion the environmental benchmark in the sector, trading with the purpose of investing all our profits into ending water poverty.

Success at Belu is measured by the reduction of our overall environmental impact, successful and sustainable trading, and the number of lives transformed through access to clean water. A true triple bottom line of people, planet, profit.

To all our customers, partners and supporters who have been part of this journey so far, an enormous thank you.

Belu. All Profits to WaterAid.

2015: A YEAR OF SIGNIFICANT PROGRESS.

£5.32M

Turnover +13.8%

£502,372

Monies passed to WaterAid

-7%

Reduction in carbon footprint

PROGRESS
OVER THE FIVE
YEARS OF
PARTNERSHIP.

£1,531,903

Monies passed to WaterAid

102,127

Lives transformed through access to clean water

-41%

per litre

Reduction in carbon footprint

BEAUTIFUL BRITISH WATER

Our great British water is selected for natural purity and its clean, crisp taste.

UK SOURCED RAW MATERIALS

Innovation through partnerships in light weighting and use of recycled materials, all made in the UK.

HI-TECH PRODUCTION

Our production site is in Montgomeryshire, where we trial, test and implement continuous improvements.

ICONIC DESIGN

Beautifully designed bottles demonstrate that excellent ethical credentials don’t have to mean compromise.

SERVED IN THE BEST PLACES

Belu is produced for sale only in the UK – we don’t export.

HOW IS OUR
IMPACT
GENERATED?

69% 4% 7% 13% 5% 2% Raw materials End of life Use phase Distribution Bottling Inbound Transport

BELU IS THE
FIRST AND
ONLY WATER
COMPANY
CERTIFIED TO PAS2060.

PAS2060 is the British standard of carbon neutrality.

We take full accountability for our environmental impact from the generation of raw materials to end of life. To put this into perspective, our Head Office footprint makes up only 1% of the total carbon impact we offset.

We take every possible step to reduce our footprint.

We publish our footprint.

We make forward commitments to further reduce our impact with clear, measurable targets.

We will never knowingly export our products.

AS WE GROW
WE REDUCE OUR
FOOTPRINT

2015 CARBON
REDUCING
INITIATIVES

Lightweight recycled plastic bottle

Learn more

Ethical glass rolled out to 330ml format

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Reduced carbon footprint credentials

Learn more

WHAT WE
CAN’T REMOVE
WE OFFSET.


Making our business and all our products 100% carbon neutral.

Working with Carbon Clear we offset
our remaining emissions by investing in sustainable carbon reduction projects that make a real difference to communities.

One of the key projects we are currently investing in is the Akkihebbal Run-of-River Hydro Project, which generates power for
the Southern Indian grid in Karnataka. This hydropower scheme ensures there is no detrimental impact on the area’s environment.

It also helps protect communities from monsoon flooding and the project owners sponsor associations helping support the community including placing physically disabled children in special schools.

OUR PRODUCTS.

Learn more

Learn more

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BELU. SERVED
IN ALL THE
BEST PLACES.

Find out where

“Over the past 5 years Belu has doubled its revenues whilst strengthening its balance sheet position significantly, and continues to exercise financial prudence.

Belu continues to trade ethically and with the approval of WaterAid maintains a working capital reserve to ensure all future obligations will be met as they fall due, as well as allowing investment to grow and meet the demands of a dynamic business.

Through exceptional management from the Belu team, Belu have been able to give in excess of £1m to WaterAid, a fact we are immeasurably proud of.”

Matt King, Finance Director, Belu Water Ltd.

WHERE THE
MONEY FLOWS.

1. BELU WATER

Belu trades as a limited company and our profit shares are owned by The Belu Foundation.

2. THE BELU FOUNDATION

This is a registered charity in England & Wales (II36687) which owns the profit shares of Belu, entitling it to receive all of Belu’s profits.

3. WATERAID

The trustees of the Belu Foundation agreed
a partnership model with Belu Water and WaterAid whereby the profits of the Company go straight to WaterAid.

4. GLOBAL PROJECTS

Donation activities go through the Belu Foundation to ensure the funds generated are passed to WaterAid as quickly and ef ciently as possible.

THE GLOBAL
WATER CRISIS.

650 MILLION PEOPLE

still lack access to safe water.

Water_crisis_3

2.3 BILLION PEOPLE

still cannot access a toilet.

Water_crisis_2

ALL OF OUR PROFITS

100% of Belu’s profits go to WaterAid.

A MESSAGE
FROM
WATERAID.

WaterAid works with the world’s poorest communities, helping them to access clean, local and sustainable sources of water, safe toilets and improved knowledge of hygiene. But taps and toilets are just one part of the picture: WaterAid also works tirelessly campaigning for political change and building new, supportive networks.

By providing communities with the tools and knowledge to demand their rights, and building relationships between local government, NGOs and institutions, they are able to ensure their work is both effective and sustainable.

“WaterAid’s vision is of a world where everyone everywhere has access to safe water and sanitation by 2030. To do so, we believe wholeheartedly in the benefits of collaboration – working with others to maximise our impact in the pursuit of common goals.

“Belu shares our vision and continues to be
a dedicated partner in our work. Thanks to everybody who has supported Belu, they have now given WaterAid £1.5 million to help create a better future for 100,000 people most in need of safe taps and toilets.

“Ending extreme poverty is the great challenge of our time. But it’s possible within a generation. The world recently enshrined that ambition
in the Global Goals and by working together
– charities, governments, companies and individuals – we can achieve a world where everyone everywhere has access to water, sanitation and hygiene.

“We’re excited about continuing to work together and about what we can achieve moving forward. And, of course, we’re grateful to everyone out there who has bought a bottle of Belu or been a part of the Belu journey so far. Thank you!”

Barbara Frost
Chief Executive, WaterAid

Karen, Belu’s CEO, met Sonali when she visited Kabaadi Basti – a community in New Delhi, India.

Sonali and her three children don’t have access to clean water or a toilet. Each day she has to queue to collect dirty water from a local electric pump; water she knows can make her family sick. She pays 500 rupees per month for it, which she can barely afford.

“Sonali was exhausted and frustrated by the amount of time, energy and precious money it costs her family to collect unsafe water.

“They also face the indignity of not having access to a toilet. Now, open defecation in the community is causing the potential water source to become too polluted.”

Karen Lynch, CEO, Belu Water Ltd

BELU. BROUGHT
TO YOU BY
A SMALL BUT
PERFECTLY
FORMED TEAM.

Belu confidently supports flexible and part time working.

*Financial and jobs data based on January – December year.

FTE jobs are those directly supported by Belu. Estimates are calculated using data on suppliers that collectively account for 95% of BELU’s expenditure.

In the absence of supplier information, numbers are estimated by multiplying supplier head- counts by proportions of supplier revenue coming from BELU.

If year-on-year information is not available, it is assumed that head-counts and revenue remain constant.

2011     . . . . . . . . . . .

Belu and WaterAid partnership formed

2012 . . . . . . . . . . .

2013 . . . . . . . . . . .

Belu becomes the water brand in the Houses of Parliament

Belu and WaterAid partnership extended to 2020

Ethical Glass launches the lightest weight 750ml bottle to the market

2014 . . . . . . . . . . .

Belu named the UK Social Enterprise consumer facing brand of the year

2015 . . . . . . . . . . .

£1M of profits passed to WaterAid

Launch of our lm ‘What happens to Belu profits?’

Lighter weight bottle made from 50% recycled PET launched

Ethical Glass extended to include 330ml bottles

Belu at the World Expo with David Cameron

2016 . . . . . . . . . . .

Belu celebrates 5 years of partnership with WaterAid by announcing £1.5M given since 2011

OUR
FORWARD
OUTLOOK.

As the consumption of bottled water continues to rise in the UK and with water poverty still an enormous global issue to resolve, Belu has a greater role than ever.

As innovators, Belu will continue to think environment first and seek to set the benchmark in the category. But without targets, sentences like these have little impact and no measurability.

That is why we plan to work with our supply chain, our customer base and even our competitors to deliver the further carbon reductions we committed to within our PAS2060 Carbon Neutral certification. Watch this space for a lighter weight green glass bottle and a plastic bottle made completely from recycled material.

Furthermore, having passed over £502K to WaterAid in 2015 alone, we have set ourselves a new, ambitious target:

Belu is on a mission to pass over £1M per year to WaterAid by 2018 (latest).

Belu. Water with Ethics.

WE’D LOVE
TO HEAR
FROM YOU.

Karen Lynch, CEO
karenl@belu.org

Charlotte Harrington, COO
charlotteh@belu.org

Richard Martin, Sales Director
richardm@belu.org

Nolan Wright, Head of Operations
nolan@belu.org

Laura de Poitiers, Finance Manager
laura@belu.org

Marketing enquiries
marketing@belu.org

General enquiries
info@belu.org

Belu Water Ltd
62 Hatton Garden
London EC1N 8LR

WaterAid registration numbers: England and Wales, 288701 and Scotland SCO39479