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	<title>Comments on: The Great Tap debate</title>
	<link>http://www.belu.org/the-great-tap-debate/</link>
	<description>Belu Water, carbon neutral bottled water to help solve the water crisis</description>
	<pubDate>Sat, 11 Oct 2008 05:28:29 +0000</pubDate>
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		<title>By: Janti</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-81</link>
		<dc:creator>Janti</dc:creator>
		<pubDate>Thu, 14 Aug 2008 11:32:04 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-81</guid>
		<description>Hi Jack,

Belu is currently working with an audit firm to authenticate the funding and impact of our clean water projects and overall environmental efforts.  We expect this process to be complete in the next few months and think you will be impressed with the extent of work that has been done.  We will keep you posted on the results. Many thanks, Reed</description>
		<content:encoded><![CDATA[<p>Hi Jack,</p>
<p>Belu is currently working with an audit firm to authenticate the funding and impact of our clean water projects and overall environmental efforts.  We expect this process to be complete in the next few months and think you will be impressed with the extent of work that has been done.  We will keep you posted on the results. Many thanks, Reed</p>
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		<title>By: Jack Jones</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-67</link>
		<dc:creator>Jack Jones</dc:creator>
		<pubDate>Mon, 14 Jul 2008 15:55:35 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-67</guid>
		<description>Hi there,

Interesting stuff. I have a question for you all though. All your advertising and marketing says that all your profits go to water charities (and has said this for as long as I have been aware of your brand).

It seems that one of the real USPs of your brand is this fact (together of course with your environmental sustainability) and yet I cannot find anywhere on your website (or elsewhere on the web) details of how much profit you have been making since you started up and exactly how much has been given to charity.  

Could/should you not have this information on the first page of your website as you do use it as a hook for your product?

I think there are two simple questions which should be answered clearly:

How much profit has your brand made since it started?
And exactly what is the amount of money you have given to charities?

As a regular consumer of your product, I think this information should be made clearly available, backed up with hard figures. Please reply in this blog to the above two questions.

Thanks a lot

Jack Jones (London)</description>
		<content:encoded><![CDATA[<p>Hi there,</p>
<p>Interesting stuff. I have a question for you all though. All your advertising and marketing says that all your profits go to water charities (and has said this for as long as I have been aware of your brand).</p>
<p>It seems that one of the real USPs of your brand is this fact (together of course with your environmental sustainability) and yet I cannot find anywhere on your website (or elsewhere on the web) details of how much profit you have been making since you started up and exactly how much has been given to charity.  </p>
<p>Could/should you not have this information on the first page of your website as you do use it as a hook for your product?</p>
<p>I think there are two simple questions which should be answered clearly:</p>
<p>How much profit has your brand made since it started?<br />
And exactly what is the amount of money you have given to charities?</p>
<p>As a regular consumer of your product, I think this information should be made clearly available, backed up with hard figures. Please reply in this blog to the above two questions.</p>
<p>Thanks a lot</p>
<p>Jack Jones (London)</p>
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		<title>By: Tree Planter</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-65</link>
		<dc:creator>Tree Planter</dc:creator>
		<pubDate>Sun, 29 Jun 2008 14:54:28 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-65</guid>
		<description>Great article... and don't forget the benefits that planting a tree will have on the environment. Each one will soak up 20kgs of CO2 every year and put enough Oxygen back in the atmosphere to support 2 people.</description>
		<content:encoded><![CDATA[<p>Great article&#8230; and don&#8217;t forget the benefits that planting a tree will have on the environment. Each one will soak up 20kgs of CO2 every year and put enough Oxygen back in the atmosphere to support 2 people.</p>
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		<title>By: Jeff Mowatt</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-62</link>
		<dc:creator>Jeff Mowatt</dc:creator>
		<pubDate>Fri, 30 May 2008 06:56:17 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-62</guid>
		<description>I agree absolutely, remembering a childhood of street water fountains and knowing how fortunate we are to have high quality supply on tap.

I'm interested in the kind of business you do in the developing world, as we're working along the same lines yet find others applying social business models very  difficult to communicate with.

Why should that be if we want to change our world?</description>
		<content:encoded><![CDATA[<p>I agree absolutely, remembering a childhood of street water fountains and knowing how fortunate we are to have high quality supply on tap.</p>
<p>I&#8217;m interested in the kind of business you do in the developing world, as we&#8217;re working along the same lines yet find others applying social business models very  difficult to communicate with.</p>
<p>Why should that be if we want to change our world?</p>
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		<title>By: Christine O'Halloran</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-48</link>
		<dc:creator>Christine O'Halloran</dc:creator>
		<pubDate>Mon, 12 May 2008 21:21:11 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-48</guid>
		<description>Why oh why are we in Australia not following these sustainable foot prints? The lighter we tread the more possibilites we all have .

This is the way to conduct a practice of business, a model that if taken around our Earth will change how we see our interactions in the Everyday and how we all can make a difference to each others lives and Mother Earth .

I can only imagine what it would be like to work at a company that was a leader in making a difference to our childrens children.

keep up the wonderful work.

Thanks for making a difference.</description>
		<content:encoded><![CDATA[<p>Why oh why are we in Australia not following these sustainable foot prints? The lighter we tread the more possibilites we all have .</p>
<p>This is the way to conduct a practice of business, a model that if taken around our Earth will change how we see our interactions in the Everyday and how we all can make a difference to each others lives and Mother Earth .</p>
<p>I can only imagine what it would be like to work at a company that was a leader in making a difference to our childrens children.</p>
<p>keep up the wonderful work.</p>
<p>Thanks for making a difference.</p>
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		<title>By: Dawn Watson</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-10</link>
		<dc:creator>Dawn Watson</dc:creator>
		<pubDate>Tue, 22 Apr 2008 16:51:21 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-10</guid>
		<description>I am researching communicating sustainability and so far you are the first company that are not spouting a load of greenwash.  I hope everyone starts using Belu!</description>
		<content:encoded><![CDATA[<p>I am researching communicating sustainability and so far you are the first company that are not spouting a load of greenwash.  I hope everyone starts using Belu!</p>
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		<title>By: cwassall</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-8</link>
		<dc:creator>cwassall</dc:creator>
		<pubDate>Fri, 11 Apr 2008 07:26:19 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-8</guid>
		<description>Oh... Your blog used to be nice, but now it's spoiled. Stop posting trash like that or stop posting at all.</description>
		<content:encoded><![CDATA[<p>Oh&#8230; Your blog used to be nice, but now it&#8217;s spoiled. Stop posting trash like that or stop posting at all.</p>
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		<title>By: Michael Stanley-Baker</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-6</link>
		<dc:creator>Michael Stanley-Baker</dc:creator>
		<pubDate>Thu, 03 Apr 2008 09:55:22 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-6</guid>
		<description>Wow, what a great company.  I'm really impressed, both with your honesty, and with your goals.  Clean water is truly a world concern, and you've thought very clearly through the issue of "Think global, act local."  Great stuff, guys!  There should be more companies out there like you!</description>
		<content:encoded><![CDATA[<p>Wow, what a great company.  I&#8217;m really impressed, both with your honesty, and with your goals.  Clean water is truly a world concern, and you&#8217;ve thought very clearly through the issue of &#8220;Think global, act local.&#8221;  Great stuff, guys!  There should be more companies out there like you!</p>
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		<title>By: Elle</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-5</link>
		<dc:creator>Elle</dc:creator>
		<pubDate>Mon, 31 Mar 2008 10:32:31 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-5</guid>
		<description>I think it's a great thing you're doing and about time too! When I look at the amount of water sold in shops everyday and how many of the bottles are oil based plastic, it enrages me and is odd that nobody has considered the idea of biodegradable bottles up to this. I have one small question which someone might be able to answer, where does the corn come from? Is it shipped from overseas or grown in the UK?</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s a great thing you&#8217;re doing and about time too! When I look at the amount of water sold in shops everyday and how many of the bottles are oil based plastic, it enrages me and is odd that nobody has considered the idea of biodegradable bottles up to this. I have one small question which someone might be able to answer, where does the corn come from? Is it shipped from overseas or grown in the UK?</p>
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		<title>By: Nonviolenza</title>
		<link>http://www.belu.org/the-great-tap-debate/#comment-4</link>
		<dc:creator>Nonviolenza</dc:creator>
		<pubDate>Sat, 29 Mar 2008 11:59:42 +0000</pubDate>
		<guid>http://www.belu.org/the-great-tap-debate/#comment-4</guid>
		<description>Great Job... all the world will benefit</description>
		<content:encoded><![CDATA[<p>Great Job&#8230; all the world will benefit</p>
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