We have partnered with the charity WaterAid since 2011 giving 100% of our profits to help to end water poverty. To date we’ve given over £2.2M, transforming 146,671 lives with safe water and sanitation. 100% of Belu’s revenues are from trading, we do not receive and grants or subsidies.

Like WaterAid, we believe that everyone, everywhere should have safe water, decent toilets and good hygiene. In 2016, Belu committed to working with WaterAid to 2030, aligning our business with supporting the achievement of Global Goal 6 ‘Water and Sanitation for all’ of the UN Sustainable Development Goals.

“Since our exclusive partnership began in 2011, Belu has paved the way as a leading UK social enterprise — donating 100% of their profits to WaterAid’s work. This unique partnership is a  great example of how organisations can work together to create social change and transform lives across the world, while also running a successful business” Barbara Frost, WaterAid Chief Executive.

WaterAid know how a relatively small donation can change someone’s life. Just £15 can enable one person to access to clean water for a lifetime.



We support our partner WaterAid’s work across 38 countries. Everything WaterAid do is about getting safe water, sanitation and hygiene to everyone everywhere by 2030. They deliver services and make change happen. With hundreds of partners in civil society, government and the private sector, WaterAid deliver water, sanitation and hygiene to those most in need and make transformational change happen so that governments across the world provide all of their citizens with affordable, sustainable services.

Three members of the Belu team visited a number of pre and post-intervention WaterAid funded projects in Ethiopia. Given the market that we operate in, it was particularly interesting to visit a once derelict bio-gas installation located near a market in Addis Ababa.

25 women now run a café where they cook and serve delicious vegetarian food and also manage the toilet facilities and showers which customers pay to use. This provides both an extremely valuable service and a vital income-generating activity for the women who would otherwise be at home.

Human waste from the installed toilets is supplemented by vegetable compost and animal dung. This goes into a dome-like chamber which takes three days to turn into a gas which is used as fuel. The women cook using this gas. Ayelech Hailu, who works in the café, had no education so found it impossible to support her family. Working in the café has given her a sense of great satisfaction and pride and she now has money to feed and clothe her family.

There are more examples of how WaterAid has the power to transform lives here and if you need any further case studies, images or information about WaterAid please email

Get Involved

Get Involved

When you choose Belu as your water service partner, we work with you to make the most of the partnership. In our toolkit you’ll find social media content, posters, table tent cards and example menu copy to help spread the word that you’re helping to transform people’s lives with safe water through simply stocking Belu.

Every year on World Water Day  22nd March, we support our charity partner WaterAid in celebrating the progress being made to reach people worldwide with safe water. We take the opportunity to thank our customers for buying Belu water, and engage them in raising awareness of the water crisis through supporting WaterAid’s #Blue4Water campaign.

In 2017, our customer partners went bigger than ever before. Red Carnation Hotels wore blue carnations, the Vineyard Hotel turned their famous wine cellar blue and we had huge support across social media.

If you’d like to find out more contact us