Belu

OUR PARTNERSHIP

OUR PARTNERSHIP

We are the exclusive bottled water partner of WaterAid and we give them all of our profits. Why? Because Belu shares WaterAid’s view that everyone, everywhere should have clean water, sanitation and hygiene, and that this is achievable by 2030. Our mission together is to transform lives by improving access to this in the world’s poorest communities and since 1981 they have reached over 23 million people with access to safe water.

They are internationally trusted, influential and effective on the ground, ensuring the best return on our investment. Clean water, sanitation and hygiene are central to eradicating extreme poverty and we’re very proud to be able to help them deliver this aim.

Our relationship with WaterAid began in 2011 when we pledged them all of our profits, with a contractual minimum of £300,000 over three years. We hit this target in just 18 months. We gave WaterAid £530,662 over the initial partnership term, through sales and fundraising and we’re pleased to report that the relationship has been a resounding success – so much so that we have extended our partnership to 2020.

To date we have given WaterAid a total of £1,531,903. Our donations come from Belu water sales (a royalty), as well as our profits and fundraising with our partners and customers. The Belu network of employees, partners and customers have helped reach 102,127 people through WaterAid’s work.

PROJECTS

PROJECTS

In February 2013, three members of the Belu team visited a number of pre and post-intervention WaterAid funded projects in Ethiopia. Given the market that we operate in, it was particularly interesting to visit a once derelict bio-gas installation located near a market in Addis Ababa.

25 women now run a café where they cook and serve delicious vegetarian food and also manage the toilet facilities and showers which customers pay to use. This provides both an extremely valuable service and a vital income-generating activity for the women who would otherwise be at home.

Human waste from the installed toilets is supplemented by vegetable compost and animal dung. This goes into a dome-like chamber which takes three days to turn into a gas which is used as fuel. The women cook using this gas. Ayelech Hailu, who works in the café, had no education so found it impossible to support her family. Working in the café has given her a sense of great satisfaction and pride and she now has money to feed and clothe her family.

There are more examples of how WaterAid has the power to transform lives here and if you need any further case studies, images or information about WaterAid please email marketing@belu.org.

WHY £15?

WHY £15?

WaterAid know how a relatively small donation can change someone’s life, and their figures show how our profits can be used:

  • £15 can enable one person to access to clean water
  • £93 can pay for a locally manufactured rainwater harvesting system for one family in Bangladesh
  • £4,000 could pay to protect a spring for 800 – 1,000 people in Ethiopia
  • £2,453 can pay for an institutional sanitation block for 270 people in Madagascar
  • £3,200 could cover the start-up costs of a soap-making business in Burkina Faso
  • £75,500 could pay for a drilled borehole with five water points, one 50m3 reservoir and a pipeline serving 2,500 people in Ethiopia
  • £100,000 could pay for a medium gravity spring development serving 5,000 people in Ethiopia

Visit here for more information on why the work that WaterAid do is so vital.

Get Involved

Get Involved

Just by choosing to stock Belu, you are supporting WaterAid through our partnership promise to give them all of our profits. However, should you or your teams want to engage further, then we would be happy to advise you on some ideas to raise awareness or additional funds for them.

You can choose from one of the many WaterAid organised events here, or even come up with your own. Previously during World Water Week we have all carried watermelons everywhere to highlight just how difficult it is to carry water when you don’t have it readily available – in 2014 we raised £6,989 for WaterAid through sponsorship from our friends.

We love to collaborate and work in partnership. If you have an idea, please don’t hesitate to email us at marketing@belu.org. Here’s how some of our partners helped raise additional funds for WaterAid:

  • Hard Rock Calling raised a huge £23,000 from VIP ticket sales
  • Rick Stein’s St Petroc’s Bistro held fundraising lunches and made £4,500
  • New Year celebrations at Koh Thai Tapas raised £1,083
  • D&D London’s Coq d’Argent gave £1 from every bottle of Belu sold during World Water Week raising £955
  • Belu’s agency Paul Belford Ltd donated his £600 fee for design work
  • £468 was raised by GAIL’s Bakery annual Garden Party