We have partnered with the charity WaterAid since 2011 giving 100% of our profits to help to end water poverty. To date we’ve given over £2.2M, transforming 146,671 lives with safe water and sanitation. 100% of Belu’s revenues are from trading, we do not receive and grants or subsidies.

Like WaterAid, we believe that everyone, everywhere should have safe water, decent toilets and good hygiene. In 2016, Belu committed to working with WaterAid to 2030, aligning our business with supporting the achievement of Global Goal 6 ‘Water and Sanitation for all’ of the UN Sustainable Development Goals.

“Since our exclusive partnership began in 2011, Belu has paved the way as a leading UK social enterprise — donating 100% of their profits to WaterAid’s work. This unique partnership is a  great example of how organisations can work together to create social change and transform lives across the world, while also running a successful business” Barbara Frost, WaterAid Chief Executive.

WaterAid know how a relatively small donation can change someone’s life. Just £15 can enable one person to access to clean water for a lifetime.



We support our partner WaterAid’s work across 38 countries. Everything WaterAid do is about getting safe water, sanitation and hygiene to everyone everywhere by 2030. They deliver services and make change happen. With hundreds of partners in civil society, government and the private sector, WaterAid deliver water, sanitation and hygiene to those most in need and make transformational change happen so that governments across the world provide all of their citizens with affordable, sustainable services.

Three members of the Belu team visited a number of pre and post-intervention WaterAid funded projects in Ethiopia. Given the market that we operate in, it was particularly interesting to visit a once derelict bio-gas installation located near a market in Addis Ababa.

25 women now run a café where they cook and serve delicious vegetarian food and also manage the toilet facilities and showers which customers pay to use. This provides both an extremely valuable service and a vital income-generating activity for the women who would otherwise be at home.

Human waste from the installed toilets is supplemented by vegetable compost and animal dung. This goes into a dome-like chamber which takes three days to turn into a gas which is used as fuel. The women cook using this gas. Ayelech Hailu, who works in the café, had no education so found it impossible to support her family. Working in the café has given her a sense of great satisfaction and pride and she now has money to feed and clothe her family.

There are more examples of how WaterAid has the power to transform lives here and if you need any further case studies, images or information about WaterAid please email

Get Involved

Get Involved

Just by choosing to stock Belu, you are supporting WaterAid through our partnership promise to give them all of our profits. However, should you or your teams want to engage further, then we would be happy to advise you on some ideas to raise awareness or additional funds for them.

You can choose from one of the many WaterAid organised events here, or even come up with your own. Previously during World Water Week we have all carried watermelons everywhere to highlight just how difficult it is to carry water when you don’t have it readily available – in 2014 we raised £6,989 for WaterAid through sponsorship from our friends.

We love to collaborate and work in partnership. If you have an idea, please don’t hesitate to email us at Here’s how some of our partners helped raise additional funds for WaterAid:

  • Hard Rock Calling raised a huge £23,000 from VIP ticket sales
  • Rick Stein’s St Petroc’s Bistro held fundraising lunches and made £4,500
  • New Year celebrations at Koh Thai Tapas raised £1,083
  • D&D London’s Coq d’Argent gave £1 from every bottle of Belu sold during World Water Week raising £955
  • Belu’s agency Paul Belford Ltd donated his £600 fee for design work
  • £468 was raised by GAIL’s Bakery annual Garden Party