We are the exclusive bottled water partner of WaterAid and we give them all of our profits. Why? Because Belu shares WaterAid’s view that everyone, everywhere should have clean water, sanitation and hygiene, and that this is achievable by 2030. Our mission together is to transform lives by improving access to this in the world’s poorest communities and since 1981 they have reached over 23 million people with access to safe water.
They are internationally trusted, influential and effective on the ground, ensuring the best return on our investment. Clean water, sanitation and hygiene are central to eradicating extreme poverty and we’re very proud to be able to help them deliver this aim.
Our relationship with WaterAid began in 2011 when we pledged them all of our profits, with a contractual minimum of £300,000 over three years. We hit this target in just 18 months. We gave WaterAid £530,662 over the initial partnership term, through sales and fundraising and we’re pleased to report that the relationship has been a resounding success – so much so that we have extended our partnership to 2020.
To date we have given WaterAid a total of £1,531,903. Our donations come from Belu water sales (a royalty), as well as our profits and fundraising with our partners and customers. The Belu network of employees, partners and customers have helped reach 102,127 people through WaterAid’s work.